Post by account_disabled on Feb 27, 2024 6:53:14 GMT
This important setting helps to save the budget and increases the profitability of the invested funds for advertising "on the territory" of the KMS. Google's own experts claim that if a person saw one advertising offer three times and did not click on it for one day, then most likely he will not click on it 5, 7, or even 20 times. Very often, when setting up banner ads in KMS for the banking and financial sector, advertisers forget to set a limit on the number of banner ads displayed for one user. By the way, such a restriction can be both at the level of one campaign and at the level of a group of ads.
9. Using extensions to increase advertising profitability In order to increase clickability and quality in the search network, and, as a result, to achieve a decrease in the price per click on the ad, it is necessary to use all possible tools provided to advertisers by EL Salvador Mobile Number List Google Ads, in particular, all types of extensions. The most profitable for advertising the banking and financial sector are such extensions as: prices; additional links (it is necessary to check the adequacy of each link several times, especially if UTM tags are used); specification; structured descriptions; address and phone number, if there are residents of a certain district as targeting; forms - an extension that helps collect leads directly in the search results. The received data can also be used to customize Customer Match.
Analysis and optimization of advertising campaigns for the banking sector For the optimal performance of contextual advertising, it is important to devote time to analytics and analysis from time to time. This work helps to divide all current campaigns into two groups: Campaigns that perform well (profitable). Such advertising campaigns need to be scaled in all ways - to increase the reach, increase the budget, use new creatives; Campaigns that perform poorly (unprofitable). Unprofitable companies must be analyzed in terms of: requests, announcements, gender and age of visitors, devices, GEO, landing pages, as well as platforms and targeting audiences for text and graphic campaigns in KMS.
9. Using extensions to increase advertising profitability In order to increase clickability and quality in the search network, and, as a result, to achieve a decrease in the price per click on the ad, it is necessary to use all possible tools provided to advertisers by EL Salvador Mobile Number List Google Ads, in particular, all types of extensions. The most profitable for advertising the banking and financial sector are such extensions as: prices; additional links (it is necessary to check the adequacy of each link several times, especially if UTM tags are used); specification; structured descriptions; address and phone number, if there are residents of a certain district as targeting; forms - an extension that helps collect leads directly in the search results. The received data can also be used to customize Customer Match.
Analysis and optimization of advertising campaigns for the banking sector For the optimal performance of contextual advertising, it is important to devote time to analytics and analysis from time to time. This work helps to divide all current campaigns into two groups: Campaigns that perform well (profitable). Such advertising campaigns need to be scaled in all ways - to increase the reach, increase the budget, use new creatives; Campaigns that perform poorly (unprofitable). Unprofitable companies must be analyzed in terms of: requests, announcements, gender and age of visitors, devices, GEO, landing pages, as well as platforms and targeting audiences for text and graphic campaigns in KMS.
Who's going to start the shoutbox?