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These videos, which are typically no more than two minutes, are a great way to connect with your audience. Consider these statistics that show the power of short-form videos: 73% of consumers prefer short-form videos to search for products or services 60% of social video viewers watch short videos on Facebook Short-form videos receive two times more engagement than long-form videos So, how can you create effective short-form videos? Stay on top of trends: As we mentioned earlier, timely content is one of the top trends in content marketing, and it applies to your short-form video strategy too.

See what’s trending and put your own spin on your short-form videos! Use your Job Function Email List videos to educate:know about your industry, but they want to! Use short-form videos as an opportunity to educate your audience about popular topics in your industry. Cross-post videos: Don’t limit sharing your videos to one platform! Share your short-form videos on TikTok, Instagram, and YouTube Shorts to maximize reach. Use AI to help generate video content: AI tools can help you create content for specific audiences, generate ideas, and more! Expert insights from Adrienne Wolter Director of Earned Media “Video will continue to play an important role in content marketing, especially short-form videos like Reels.





AI will become increasingly important for this kind of video content, particularly producing it at scale, but also potentially to personalize it or create content geared to a specific audience on the fly.” Content marketing trend #6: Monitoring AI impacts on SEO Another SEO and content marketing trend you’ll want to track is monitoring the impact of AI on SEO.