Post by habiba123820 on Nov 6, 2024 4:38:06 GMT
Localization is a crucial step for businesses looking to expand into new markets. It will ensure that your content meets the standards of any given region and will increase your brand’s popularity in those markets.
The bar for translation quality is constantly rising as more native brands launch their content. Quality localization is key to making your content sound natural and allowing it to keep up with native competitors.
The best way to provide consumers with a great user experience and compete for market success is to have a localization testing process built into your localization strategy . Understanding wordpress web design agency localization testing and how it can expedite your go-to-market will get you closer to market success without unnecessary delays.
What is location testing and how does it work?
Localization testing is a process that checks content for functionality and translation accuracy before releasing a product to market. A good localization testing process checks for technical errors and protects brand integrity by confirming that content meets the cultural and linguistic standards of the end user. This checkpoint is crucial to making the user experience feel like the product was created with the consumer in mind.
While there is no universal process for localization testing, content typically goes through a review process that analyzes it against technical and cultural standards to ensure translation and functionality are appropriate, fix any errors, and integrate the content for product launch.
Most companies also work with a three-tier system to categorize the severity of any bugs they find. Severity one is generally used to refer to any bug that would prevent the product from being released and must be fixed immediately.
Severity two is for bugs that won’t disrupt the product launch but should be resolved quickly. Severity three focuses on bugs that are small enough to be addressed as quickly as possible. With these processes in mind, the best localization strategy integrates localization testing early to avoid delays and establish early feedback for content translations, speeding up future localization testing.
Why is location testing important?
Companies tend to view localization testing on two different spectrums. The first step is to understand the importance of having quality content before launch and to conduct extensive localization testing to ensure that the product meets the end goals of the specific user market. While this approach can be time-consuming, it is the best way to ensure that content emerges in new markets with the best chance of success and revenue growth.
The other side argues that localization testing can be done after the product is launched, correcting any bugs that consumers have pointed out. This second approach, combined with companies not doing pre-launch testing, has resulted in several significant bugs. Some notable examples include:
Coors launched a "Turn it Loose" campaign in the Spanish market that was translated as "Suffer from diarrhea."
Pepsi began its launch in China with the slogan "Pepsi brings you back to life", which was intended as a revitalizing observation, but was interpreted more literally by Chinese consumers as "Pepsi brings your ancestors back from the grave".
The bar for translation quality is constantly rising as more native brands launch their content. Quality localization is key to making your content sound natural and allowing it to keep up with native competitors.
The best way to provide consumers with a great user experience and compete for market success is to have a localization testing process built into your localization strategy . Understanding wordpress web design agency localization testing and how it can expedite your go-to-market will get you closer to market success without unnecessary delays.
What is location testing and how does it work?
Localization testing is a process that checks content for functionality and translation accuracy before releasing a product to market. A good localization testing process checks for technical errors and protects brand integrity by confirming that content meets the cultural and linguistic standards of the end user. This checkpoint is crucial to making the user experience feel like the product was created with the consumer in mind.
While there is no universal process for localization testing, content typically goes through a review process that analyzes it against technical and cultural standards to ensure translation and functionality are appropriate, fix any errors, and integrate the content for product launch.
Most companies also work with a three-tier system to categorize the severity of any bugs they find. Severity one is generally used to refer to any bug that would prevent the product from being released and must be fixed immediately.
Severity two is for bugs that won’t disrupt the product launch but should be resolved quickly. Severity three focuses on bugs that are small enough to be addressed as quickly as possible. With these processes in mind, the best localization strategy integrates localization testing early to avoid delays and establish early feedback for content translations, speeding up future localization testing.
Why is location testing important?
Companies tend to view localization testing on two different spectrums. The first step is to understand the importance of having quality content before launch and to conduct extensive localization testing to ensure that the product meets the end goals of the specific user market. While this approach can be time-consuming, it is the best way to ensure that content emerges in new markets with the best chance of success and revenue growth.
The other side argues that localization testing can be done after the product is launched, correcting any bugs that consumers have pointed out. This second approach, combined with companies not doing pre-launch testing, has resulted in several significant bugs. Some notable examples include:
Coors launched a "Turn it Loose" campaign in the Spanish market that was translated as "Suffer from diarrhea."
Pepsi began its launch in China with the slogan "Pepsi brings you back to life", which was intended as a revitalizing observation, but was interpreted more literally by Chinese consumers as "Pepsi brings your ancestors back from the grave".
Who's going to start the shoutbox?