Post by princehira on Oct 30, 2024 6:40:53 GMT
Do you already apply all the Digital Marketing techniques that are useful for the growth of your business?
It is a fact that the market changes faster and faster and it is not always easy to keep up with everything that happens in the online world . In fact, a question that often comes up for me is:
“Does my company need to keep up with all the digital transformations ?”
I can tell you right now that it depends ! The answer to questions like this is directly related to the business strategy.
Because, in my opinion, what helps to leverage a company is not the application of the maximum number of Digital Marketing ideas, techniques or tools possible, but rather the synergy of all of this with the right strategy for each case .
And of course, in addition to defining your strategy, to choose the best techniques , you need to know them!
So I've separated the main Digital Marketing techniques here, organized by areas, so you can understand which ones make the most sense for your business . Let's check them out?
Essential Digital Marketing Tools for your Strategy
The difference between technique and strategy
Before I woocommerce web design service tell you more details, I must clarify a very common confusion of concepts in various Marketing content : the difference between "technique" and "strategy".
First, let's look at what is described in the Michaelis Dictionary:
Technique : set of methods and practical details essential to the execution of an art or profession; practical knowledge ; practice; way in which something is done; means, method; great skill; dexterity, expertise.
Strategy : the art of using available resources in a planned manner or of exploiting in an advantageous manner the situation or favorable conditions that one may enjoy, in order to achieve certain objectives ; ingenious maneuver or artifice; trick, subterfuge, stratagem.
In short, the techniques are more related to the practical part , that is, the specific details that make up the execution.
The strategy involves the global planning of how the techniques will be applied and how the results will be evaluated.
In Digital Marketing , one should not exist without the other : strategy without technique tends to remain just in the world of ideas, and technique without strategy represents a waste of effort and resources.
That’s why understanding this difference is so important before we take the next step. After all, techniques should be the means a professional uses to implement the strategy .
And if you don't have a defined strategy yet, I invite you to take advantage of our material:
Practical Guide: How to Choose the Best Marketing Strategies for Your Company
General Digital Marketing Techniques
Here, useful techniques and approaches for Digital Marketing planning will be presented :
SWOT Analysis
SWOT , in English, is the acronym for Strengths, Weaknesses, Opportunities and Threats. Literally translated, it means Strengths, Weaknesses, Opportunities and Threats.
A SWOT analysis will help you make a comprehensive assessment of your business , because it involves identifying the company's internal strengths and weaknesses, as well as external opportunities and threats.
Although it is reasonably simple to do, it provides a clear view of the current state of the business , makes it possible to see its main competitive advantages and highlights areas that need to be developed.
Benchmarking
Benchmarking applies to different areas of the organization and, in Marketing, involves researching and analyzing the practices of competitors and industry leaders .
By comparing the strategies, tactics, techniques and results of other companies, you can identify what is working well, which opportunities are not yet being taken advantage of by competitors, what can be improved, among other issues!
Golden Circle
The Golden Circle was popularized by Simon Sinek:
Simon Sinek: How Great Leaders Inspire Action
In short, it is a technique that focuses on understanding three spheres of your business :
"Why" (purpose);
"How" (way);
"What" (product or service).
By starting to understand your company with the “Why”, you understand what inspirations it generates and, with that, create deeper emotional connections with the audience . As Simon Sinek himself states several times throughout the video:
Simon Sinek
“People don't buy what you do, they buy why you do it.”
Tip: Digital Marketing: phrases to inspire you!
AIDA
AIDA is basically an acronym that stands for Attention, Interest, Desire and Action.
It starts with attracting the customer's " Attention ", followed by awakening " Interest " in the product or service, creating a feeling of " Desire " and finally the " Action " which can be a purchase or another form of engagement relevant to the business.
This technique is useful in several contexts : to create Marketing campaigns on social networks, create paid media, send relevant emails, develop landing pages , and much more.
For a deeper understanding of how the Golden Circle and AIDA work in practice, I invite you to watch another video:
Marketing Funnel
Content Marketing Techniques
Today, I consider Content Marketing to be the backbone of any Digital Marketing strategy worth its salt. And anyone who thinks that content only involves writing blog posts is mistaken, you know?
In reality, Content Marketing techniques include the creation and distribution of relevant content to attract, engage and retain an audience across all channels used by the company.
Below, I explain some of the most important ones:
Tip: 2024 Social Media Content Calendar [Free]
Advertising Writing and Copywriting
Copywriting and advertising copywriting are essential components of content marketing. Both involve the element of persuasion, but their goals differ.
Advertising copywriting is the style of writing that creates the concept behind products or services — often using persuasion techniques — but does not necessarily have a commitment to the final sale.
On the other hand, copywriting is a more specific form of writing , focused on creating messages that inspire immediate action — most often aimed at purchasing a product or service.
Content Marketing: the secrets to attracting, engaging and transforming your Audience into Customers
Storytelling
Storytelling involves creating super engaging narratives , the aim of which is to establish emotional connections with the audience.
Strongly associated with the “Why” described in the Golden Circle, stories have the power to convey brand values , generate identification and build audience loyalty .
And stories can take many forms , from reports of personal experiences, sharing of challenges and overcoming challenges experienced within the company, to customer success stories .
Watch the webinar on creating stories that sell:
Stories that Sell
Scannability
You already know: in the digital world, attention is a precious resource and gaining it is the first step to starting a relationship with a potential customer .
In this sense, scannability is an essential technique. It involves structuring the content in a way that makes it easy to read and understand the most relevant concepts — even during speed reading.
To make your content more scannable , use headings, short paragraphs, bulleted lists, and other features that visually highlight the most important parts!
Content Calendar
SEO (Search Engine Optimization) Techniques
SEO is the approach capable of helping to improve the positioning and visibility of your website in search engine results, such as Google, for example .
Learn about the main techniques applied in the context of SEO:
On Page SEO
On-Page SEO includes optimizations of internal elements of your website's pages, that is, those that are effectively under your team's control.
In practice, it includes activities such as:
Keyword optimization ;
Creating more attractive titles and meta descriptions;
Proper formatting and depth of content;
Improving website loading speed, etc.
Tip: SEO and Inbound Marketing: the perfect marriage
Off Page SEO
Off-Page SEO , in turn, focuses on activities outside of your website , but which also affect the perception of its authority by search engines.
One of the most important techniques in Off Page SEO is link building, which involves building high-quality links that point to your website.
Link Building
Speaking of which, link building is so important that it deserves a special topic!
Among the hundreds of ranking factors considered by Google , link building is among the most important.
Ultimately, the more links from trusted and relevant sites that point to your content, the more authority your site will gain in the eyes of search engines .
Content Pruning
The technique called content pruning involves the routines of reviewing and updating the existing content on your website.
It’s not enough to just create new content. To rank well in search engines , it’s important to remove or update old , irrelevant or duplicate content !
Indexing techniques to boost your blog's results and generate sales
Traffic Management Techniques
Traffic management techniques aim, as the name suggests, to generate qualified traffic for Digital Marketing channels . In practice, it is the materialization of that famous jargon: attracting and directing the right people, to the right channel, at the right time!
Check out some of these techniques that can boost the reach of your business:
PPC (Pay-Per-Click)
PPC is an online advertising technique where advertisers pay a certain amount when someone clicks on their ad .
Platforms such as Google Ads and Meta Ads, for example, allow your business to appear in privileged positions in search results or in the Instagram and Facebook feed, attracting those interested in the topics you cover.
Remarketing
Remarketing is a technique that involves showing ads to users who have previously visited your website.
And why is this interesting? Because it increases the chances of conversion , since it reaches an audience that has already shown interest in your content or your brand previously.
Paid Media and Organic Media: A Complete Guide to Reconciling the Two
CRO (Conversion Rate Optimization)
As you can imagine, driving traffic to your website or sales page is just one part of the job.
Conversion rate optimization is a technique focused on improving the conversion efficiency of landing pages and content, with a focus on maximizing the return achieved from traffic .
This involves, for example, optimizing elements such as call-to-action (CTA) , form fields, layout, and text to encourage visitors to make the desired decisions.
A/B Testing
A/B tests are experiments that help guide optimizations .
After all, how do you know what the best position for a CTA is? Or what the best color for a landing page is?
These and other questions can be answered through so-called A/B tests, which compare variations of a page or content to identify which version generates better results.
In practice, it works like this: You create two slightly different versions of a single element — for example, an ad headline — to test which one generates better returns in terms of clicks, conversions, or other objectives.
Tip: SuperPro: 1116% more opportunities with Content Marketing
Engagement and relationship techniques
Engagement techniques are essential to building strong, lasting relationships with customers .
Below, I present some of the ones I consider most important:
Marketing Automation
Marketing automation involves using tools to automate marketing tasks .
Therefore, it can include a huge range of industry activities, such as sending personalized emails , audience segmentation, lead tracking, etc.
Lead Generation and Lead Nurturing
Lead generation is the process of attracting potential customers and, through quality content, landing pages and forms, getting them to provide your company with some means of contact.
Next, lead nurturing comes into play. This involves building relationships with these leads over time, primarily through content that remains relevant.
This increases trust in the brand and, consequently, the likelihood of conversion , making the lead feel ready to buy!
The video below, produced with great care by the Orgânica team , quickly and didactically explains what leads are and the ways to nurture them with Marketing strategies:
What are leads? Learn how to nurture them!
Gamification
Gamification is the technique that incorporates game elements into marketing strategies to increase the involvement and engagement of current or potential customers. These components include providing rewards , creating competitions and challenges.
I know that many people have doubts about how to apply gamification in practice. If you identify with this, I recommend that you take a look at the Bourbon Shopping case study . Orgânica was one of the partners that made possible the launch of a game that was very successful during Children's Month!
Now it's time to get your hand
It is a fact that the market changes faster and faster and it is not always easy to keep up with everything that happens in the online world . In fact, a question that often comes up for me is:
“Does my company need to keep up with all the digital transformations ?”
I can tell you right now that it depends ! The answer to questions like this is directly related to the business strategy.
Because, in my opinion, what helps to leverage a company is not the application of the maximum number of Digital Marketing ideas, techniques or tools possible, but rather the synergy of all of this with the right strategy for each case .
And of course, in addition to defining your strategy, to choose the best techniques , you need to know them!
So I've separated the main Digital Marketing techniques here, organized by areas, so you can understand which ones make the most sense for your business . Let's check them out?
Essential Digital Marketing Tools for your Strategy
The difference between technique and strategy
Before I woocommerce web design service tell you more details, I must clarify a very common confusion of concepts in various Marketing content : the difference between "technique" and "strategy".
First, let's look at what is described in the Michaelis Dictionary:
Technique : set of methods and practical details essential to the execution of an art or profession; practical knowledge ; practice; way in which something is done; means, method; great skill; dexterity, expertise.
Strategy : the art of using available resources in a planned manner or of exploiting in an advantageous manner the situation or favorable conditions that one may enjoy, in order to achieve certain objectives ; ingenious maneuver or artifice; trick, subterfuge, stratagem.
In short, the techniques are more related to the practical part , that is, the specific details that make up the execution.
The strategy involves the global planning of how the techniques will be applied and how the results will be evaluated.
In Digital Marketing , one should not exist without the other : strategy without technique tends to remain just in the world of ideas, and technique without strategy represents a waste of effort and resources.
That’s why understanding this difference is so important before we take the next step. After all, techniques should be the means a professional uses to implement the strategy .
And if you don't have a defined strategy yet, I invite you to take advantage of our material:
Practical Guide: How to Choose the Best Marketing Strategies for Your Company
General Digital Marketing Techniques
Here, useful techniques and approaches for Digital Marketing planning will be presented :
SWOT Analysis
SWOT , in English, is the acronym for Strengths, Weaknesses, Opportunities and Threats. Literally translated, it means Strengths, Weaknesses, Opportunities and Threats.
A SWOT analysis will help you make a comprehensive assessment of your business , because it involves identifying the company's internal strengths and weaknesses, as well as external opportunities and threats.
Although it is reasonably simple to do, it provides a clear view of the current state of the business , makes it possible to see its main competitive advantages and highlights areas that need to be developed.
Benchmarking
Benchmarking applies to different areas of the organization and, in Marketing, involves researching and analyzing the practices of competitors and industry leaders .
By comparing the strategies, tactics, techniques and results of other companies, you can identify what is working well, which opportunities are not yet being taken advantage of by competitors, what can be improved, among other issues!
Golden Circle
The Golden Circle was popularized by Simon Sinek:
Simon Sinek: How Great Leaders Inspire Action
In short, it is a technique that focuses on understanding three spheres of your business :
"Why" (purpose);
"How" (way);
"What" (product or service).
By starting to understand your company with the “Why”, you understand what inspirations it generates and, with that, create deeper emotional connections with the audience . As Simon Sinek himself states several times throughout the video:
Simon Sinek
“People don't buy what you do, they buy why you do it.”
Tip: Digital Marketing: phrases to inspire you!
AIDA
AIDA is basically an acronym that stands for Attention, Interest, Desire and Action.
It starts with attracting the customer's " Attention ", followed by awakening " Interest " in the product or service, creating a feeling of " Desire " and finally the " Action " which can be a purchase or another form of engagement relevant to the business.
This technique is useful in several contexts : to create Marketing campaigns on social networks, create paid media, send relevant emails, develop landing pages , and much more.
For a deeper understanding of how the Golden Circle and AIDA work in practice, I invite you to watch another video:
Marketing Funnel
Content Marketing Techniques
Today, I consider Content Marketing to be the backbone of any Digital Marketing strategy worth its salt. And anyone who thinks that content only involves writing blog posts is mistaken, you know?
In reality, Content Marketing techniques include the creation and distribution of relevant content to attract, engage and retain an audience across all channels used by the company.
Below, I explain some of the most important ones:
Tip: 2024 Social Media Content Calendar [Free]
Advertising Writing and Copywriting
Copywriting and advertising copywriting are essential components of content marketing. Both involve the element of persuasion, but their goals differ.
Advertising copywriting is the style of writing that creates the concept behind products or services — often using persuasion techniques — but does not necessarily have a commitment to the final sale.
On the other hand, copywriting is a more specific form of writing , focused on creating messages that inspire immediate action — most often aimed at purchasing a product or service.
Content Marketing: the secrets to attracting, engaging and transforming your Audience into Customers
Storytelling
Storytelling involves creating super engaging narratives , the aim of which is to establish emotional connections with the audience.
Strongly associated with the “Why” described in the Golden Circle, stories have the power to convey brand values , generate identification and build audience loyalty .
And stories can take many forms , from reports of personal experiences, sharing of challenges and overcoming challenges experienced within the company, to customer success stories .
Watch the webinar on creating stories that sell:
Stories that Sell
Scannability
You already know: in the digital world, attention is a precious resource and gaining it is the first step to starting a relationship with a potential customer .
In this sense, scannability is an essential technique. It involves structuring the content in a way that makes it easy to read and understand the most relevant concepts — even during speed reading.
To make your content more scannable , use headings, short paragraphs, bulleted lists, and other features that visually highlight the most important parts!
Content Calendar
SEO (Search Engine Optimization) Techniques
SEO is the approach capable of helping to improve the positioning and visibility of your website in search engine results, such as Google, for example .
Learn about the main techniques applied in the context of SEO:
On Page SEO
On-Page SEO includes optimizations of internal elements of your website's pages, that is, those that are effectively under your team's control.
In practice, it includes activities such as:
Keyword optimization ;
Creating more attractive titles and meta descriptions;
Proper formatting and depth of content;
Improving website loading speed, etc.
Tip: SEO and Inbound Marketing: the perfect marriage
Off Page SEO
Off-Page SEO , in turn, focuses on activities outside of your website , but which also affect the perception of its authority by search engines.
One of the most important techniques in Off Page SEO is link building, which involves building high-quality links that point to your website.
Link Building
Speaking of which, link building is so important that it deserves a special topic!
Among the hundreds of ranking factors considered by Google , link building is among the most important.
Ultimately, the more links from trusted and relevant sites that point to your content, the more authority your site will gain in the eyes of search engines .
Content Pruning
The technique called content pruning involves the routines of reviewing and updating the existing content on your website.
It’s not enough to just create new content. To rank well in search engines , it’s important to remove or update old , irrelevant or duplicate content !
Indexing techniques to boost your blog's results and generate sales
Traffic Management Techniques
Traffic management techniques aim, as the name suggests, to generate qualified traffic for Digital Marketing channels . In practice, it is the materialization of that famous jargon: attracting and directing the right people, to the right channel, at the right time!
Check out some of these techniques that can boost the reach of your business:
PPC (Pay-Per-Click)
PPC is an online advertising technique where advertisers pay a certain amount when someone clicks on their ad .
Platforms such as Google Ads and Meta Ads, for example, allow your business to appear in privileged positions in search results or in the Instagram and Facebook feed, attracting those interested in the topics you cover.
Remarketing
Remarketing is a technique that involves showing ads to users who have previously visited your website.
And why is this interesting? Because it increases the chances of conversion , since it reaches an audience that has already shown interest in your content or your brand previously.
Paid Media and Organic Media: A Complete Guide to Reconciling the Two
CRO (Conversion Rate Optimization)
As you can imagine, driving traffic to your website or sales page is just one part of the job.
Conversion rate optimization is a technique focused on improving the conversion efficiency of landing pages and content, with a focus on maximizing the return achieved from traffic .
This involves, for example, optimizing elements such as call-to-action (CTA) , form fields, layout, and text to encourage visitors to make the desired decisions.
A/B Testing
A/B tests are experiments that help guide optimizations .
After all, how do you know what the best position for a CTA is? Or what the best color for a landing page is?
These and other questions can be answered through so-called A/B tests, which compare variations of a page or content to identify which version generates better results.
In practice, it works like this: You create two slightly different versions of a single element — for example, an ad headline — to test which one generates better returns in terms of clicks, conversions, or other objectives.
Tip: SuperPro: 1116% more opportunities with Content Marketing
Engagement and relationship techniques
Engagement techniques are essential to building strong, lasting relationships with customers .
Below, I present some of the ones I consider most important:
Marketing Automation
Marketing automation involves using tools to automate marketing tasks .
Therefore, it can include a huge range of industry activities, such as sending personalized emails , audience segmentation, lead tracking, etc.
Lead Generation and Lead Nurturing
Lead generation is the process of attracting potential customers and, through quality content, landing pages and forms, getting them to provide your company with some means of contact.
Next, lead nurturing comes into play. This involves building relationships with these leads over time, primarily through content that remains relevant.
This increases trust in the brand and, consequently, the likelihood of conversion , making the lead feel ready to buy!
The video below, produced with great care by the Orgânica team , quickly and didactically explains what leads are and the ways to nurture them with Marketing strategies:
What are leads? Learn how to nurture them!
Gamification
Gamification is the technique that incorporates game elements into marketing strategies to increase the involvement and engagement of current or potential customers. These components include providing rewards , creating competitions and challenges.
I know that many people have doubts about how to apply gamification in practice. If you identify with this, I recommend that you take a look at the Bourbon Shopping case study . Orgânica was one of the partners that made possible the launch of a game that was very successful during Children's Month!
Now it's time to get your hand
Who's going to start the shoutbox?