Post by account_disabled on Nov 23, 2023 10:41:05 GMT
Download the eBook How to build your own Brand Identity Example of restyling the Nike brand restyling Looking at the evolution of the most well known brands over the course of several decades, one can notice that the graphics of the logos have tended to gradually become cleaner and become almost minimal . This process is usually accompanied by company growth and a constant increase in brand awareness. Nike 's path is also similar to what has just been described . From the beginning of the 70s of the last century to today, the well known shoe and sportswear company has changed its brand several times. The classic Nike mustache , which takes the name of Swoosh, has never been removed from the brand, indeed it has increasingly become the icon that characterizes.
The company and its values . In the 1971 brand, the mustache and the Nike photo retouching writing were superimposed in a play of black and white that made both the logo and naming evident. After a few years, the letters that make up the company name have become all capital letters and thick , while the mustache has been placed underneath as if to underline it. For years no other major changes were made, except in the reversal of the two dominant colors of the logo, always black and white, then in the mid 90s the revolution only Swoosh as a brand . Now that graphic gesture similar to a mustache is enough to say Nike.
You might be interested in "A strong brand identity what to do and what to avoid" Rebranding example McDonald's rebranding McDonald's corporate history begins in 1940 with the opening of a barbecue restaurant in California and then became the international fast food chain we all know today. In eighty years, obviously, the logo has transformed several times, but the yellow rounded "M" , similar to a double arch, accompanied by the naming is certainly the image that has accompanied the global audience for the longest time.
The company and its values . In the 1971 brand, the mustache and the Nike photo retouching writing were superimposed in a play of black and white that made both the logo and naming evident. After a few years, the letters that make up the company name have become all capital letters and thick , while the mustache has been placed underneath as if to underline it. For years no other major changes were made, except in the reversal of the two dominant colors of the logo, always black and white, then in the mid 90s the revolution only Swoosh as a brand . Now that graphic gesture similar to a mustache is enough to say Nike.
You might be interested in "A strong brand identity what to do and what to avoid" Rebranding example McDonald's rebranding McDonald's corporate history begins in 1940 with the opening of a barbecue restaurant in California and then became the international fast food chain we all know today. In eighty years, obviously, the logo has transformed several times, but the yellow rounded "M" , similar to a double arch, accompanied by the naming is certainly the image that has accompanied the global audience for the longest time.
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