Post by afifatabassum on Mar 10, 2024 5:15:08 GMT
One of the most relevant problems for marketers who launch paid advertising campaigns is that of calculating the return on investment of the actions carried out. Platforms like AdStage allow you to take stock of the situation thanks to closed-loop reporting and automation for campaigns. Let's delve deeper into the topic with Vincenzo Ottier or "Vinny" , sales developer at AdStage. Thanks for your availability Vincenzo. It is a pleasure to delve deeper into the topic of advertising reporting and “closetheloop”. With Adv Media Lab we are one of the many agencies that is operating in the advanced advertising market and AdStage represents an interesting solution for closed-loop reporting for paid marketing campaigns.
What are we talking about concretely? Thank you for this Brazil Phone Number interview. It is a pleasure for me to share part of what I have learned (and am learning!) during this experience with industry professionals in my homeland. Returning to the question, for marketing departments and agencies the biggest challenge has always been to enhance the return on investment. Marketing, however, has evolved a lot in recent years. Very very much. We quickly moved from billboards and newspapers to search engine optimization and social media. The consumption patterns of the typical user have also changed with the advent of eCommerce and microservices. As a result, marketers now have better access to data and insights relating to the customer journey, and the new challenge is to use this information efficiently to connect marketing and sales.
And this is what we are building at AdStage: a "closed-loop" platform that brings all your "paid marketing data" alongside your sales data (conversions, MQL, SQL, turnover etc) allowing you to measure the " down-funnel” performance and return on investment. Let's take a step back, how did you come across AdStage? I moved to San Francisco a few years ago to attend a Master's degree, attracted from an early age by Silicon Valley and the innovative technology sector. I had read several times about AdStage and the funding team, and about a year ago I was lucky enough to interview there for a role in sales. Before the interview, I further deepened my knowledge of the product and the team and the possibility of being part of that company had become particularly intriguing. After the conversation with Sahil (CEO and co-founder) and the rest of the team I had no doubts.
What are we talking about concretely? Thank you for this Brazil Phone Number interview. It is a pleasure for me to share part of what I have learned (and am learning!) during this experience with industry professionals in my homeland. Returning to the question, for marketing departments and agencies the biggest challenge has always been to enhance the return on investment. Marketing, however, has evolved a lot in recent years. Very very much. We quickly moved from billboards and newspapers to search engine optimization and social media. The consumption patterns of the typical user have also changed with the advent of eCommerce and microservices. As a result, marketers now have better access to data and insights relating to the customer journey, and the new challenge is to use this information efficiently to connect marketing and sales.
And this is what we are building at AdStage: a "closed-loop" platform that brings all your "paid marketing data" alongside your sales data (conversions, MQL, SQL, turnover etc) allowing you to measure the " down-funnel” performance and return on investment. Let's take a step back, how did you come across AdStage? I moved to San Francisco a few years ago to attend a Master's degree, attracted from an early age by Silicon Valley and the innovative technology sector. I had read several times about AdStage and the funding team, and about a year ago I was lucky enough to interview there for a role in sales. Before the interview, I further deepened my knowledge of the product and the team and the possibility of being part of that company had become particularly intriguing. After the conversation with Sahil (CEO and co-founder) and the rest of the team I had no doubts.
Who's going to start the shoutbox?