The disconnect is widely perceived

on both sides: Up to 64% of consumers want companies to respond more quickly to their changing needs, while up to 88% of executives believe their customers are changing faster than their company can. follow the rythm. This mismatch puts retention rates at risk and limits organizations' efforts to attract new customers. A growing number of customers – up to 67%, a jump from 51% a year ago – expect companies to respond to the change in their consumer habits. More than half say that company and brand names are no longer as important as they once were, and that what they look for in a product or brand can change depending on the circumstances. "Stop hiding behind focus groups and marketing hype and speak to people with an honest voice." British consumer Although such a comprehensive analysis can only partially reflect such a complex challenge, what it points out remains urgent: At a time when customer choice of brand can change rapidly, the cost to organizations can be very great. if the reasons for said change are not reviewed.



One thing is clear: the old reputation-maintaining playbook is outdated. It's time to adopt a new strategy. 64% of consumers want companies to respond faster to meet their changing needs . 88% of executives believe their customers are changing faster than their company can support. External forces changed the client's life The Buy Bulk SMS Service world we know today is radically different from the world two years ago… or even two months ago. With its impact that cannot be overstated on every area of ​​our lives, the COVID-19 crisis has caused people to evaluate what is important to them. But it's more than just the pandemic: A relentless barrage of life's external forces – economic, social and otherwise – is inevitably affecting everyday decisions. In fact, up to 72% of consumers say that external factors such as inflation, movements and climate change are affecting their lives more than in the past. Consumer prices are soaring at their highest rate in 40 years, while the war in Ukraine indicates the long-term consequences for global markets, food prices and political stability.






Political polarization and growing distrust in government and the media complicate the path to change. Technology has democratized access to information, with Web3 and the metaverse hinting at a creative and dynamic future, but up to 43% of consumers say technological advances have made their lives as complicated as they have made things simpler. With external forces exerting more pressure, and a list of practical and ethical considerations growing longer, people are faced with more complex decisions more frequently than ever. To help them take them, they turn to the people they trust most: themselves. 72% of consumers say that external factors such as inflation, social movements and climate change are affecting their lives more than in the past. 60% of consumers say their priorities change as a result of everything in the world. Purpose, redefined Forced to adapt to circumstances beyond their control and armed with technology that gives them more access to experience than ever before, consumers are developing a greater sense of autonomy. They are fighting fears: "Right now, I'm worried about whether I'll be able to pay for the basics, like food and electricity, since everything is so expensive.