Post by rakhirani on Mar 6, 2024 8:59:12 GMT
The basis of which it is possible to identify directly or indirectly competitors goods or services. To put it simply it is an advertisement in which you compare your product to a competitive one . The goal is to make customers aware that the competitive product is worse e.g. of lower quality less tasty more expensive or uglier. Products can be compared in various respects taking into account for example price appearance and application possibilities. Whatever you sell Autopay is for you There are two types of comparative advertising direct a specific competitors product is used for comparison eg.
More apples are used to produce our apple juice than in Brazil Mobile Number List the production of company Xs juice indirect a specific competitors product is not used for comparison but by means of suggestion in a more or less subtle way it is compared to a competitive one e.g. More apples are used to produce our apple juice than in the production of juice by a leading producer juices. Many business owners wonder about using this form of advertising. However they are not sure whether it is legal to criticize and belittle the competition.
Another threat is the risk of a negative evaluation of the campaign by recipients which will result not only in reduced sales but also negatively affect the brand image. What does the law say about this The issue of comparative advertising is regulated by Directive EC of the European Parliament and of the Council of October and an amendment to Directive EEC which concerns misleading advertising including comparative advertising. provisions this form of advertising is allowed if it meets the following conditions all together is not misleading enables.
More apples are used to produce our apple juice than in Brazil Mobile Number List the production of company Xs juice indirect a specific competitors product is not used for comparison but by means of suggestion in a more or less subtle way it is compared to a competitive one e.g. More apples are used to produce our apple juice than in the production of juice by a leading producer juices. Many business owners wonder about using this form of advertising. However they are not sure whether it is legal to criticize and belittle the competition.
Another threat is the risk of a negative evaluation of the campaign by recipients which will result not only in reduced sales but also negatively affect the brand image. What does the law say about this The issue of comparative advertising is regulated by Directive EC of the European Parliament and of the Council of October and an amendment to Directive EEC which concerns misleading advertising including comparative advertising. provisions this form of advertising is allowed if it meets the following conditions all together is not misleading enables.
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