Post by ivykhan885 on Mar 5, 2024 6:00:09 GMT
When it comes to commercial development, B2B companies tend to consider that obtained thanks to new customers, neglecting that obtained from those already acquired. If you start analyzing the source of company income, marketing and sales almost always refer to new customers who are actually the most difficult to convince to purchase. In fact, these are prospects who do not yet know the company and its services; time and resources will have to be invested to bring them to the conclusion of the contract. In the next lines we will see the impact of customer experience on B2B, analyzing in particular: the importance of speed business transparency campaigns dedicated to customers integrate marketing, sales and customer service B2B commercial development & customer experience: the connection There is another fundamental source of revenue.
for the business, usually underestimated, which is already acquired customers. The probability of selling to new prospects ranges from 5% to 20%, but the opportunities rise to 60-70% if it is an old customer, according to data from Help Scout and Marketing Metrics. The customer, especially in B2B, only in rare cases immediately purchases the entire range of products/services offered: this opens up the opportunity to subsequently incentivize him to place a new order, strengthened by the trust gained thanks to previous experience. Obtaining Australia Telegram Number Data profits thanks to new customers with whom you have never worked is always an excellent growth factor for the company, but it is also possible to take advantage of the resources already acquired: focusing on old customers allows you to invest less and get results in more time short, thanks to the trust already gained. New Call-to-action According to a study by Matrix and Partners and Pacific Crest Securities , the customer acquisition cost per $1 of new annual contract.
value is $1.18. This means that the company takes more than a year to recoup the expense of acquiring new customers. The acquisition cost for upselling is approximately 24% of the cost of winning a new customer. It is a very significant figure, which should make B2B companies reflect on the opportunity of directing resources for commercial development towards the pool of customers already loyal to the company, activating an active customer care system capable of generating valuable experiences for the interlocutors. The importance of speed A determining factor in the relationship with the customer in B2B is the speed with which it is possible to respond to their needs. If you neglect a buyer who has contacted the company with an urgent matter, it is likely that the latter will have a poor opinion of it and share it on social media , contributing to damaging the company's reputation. For this reason, the company should activate customer care services capable of answering the questions.
for the business, usually underestimated, which is already acquired customers. The probability of selling to new prospects ranges from 5% to 20%, but the opportunities rise to 60-70% if it is an old customer, according to data from Help Scout and Marketing Metrics. The customer, especially in B2B, only in rare cases immediately purchases the entire range of products/services offered: this opens up the opportunity to subsequently incentivize him to place a new order, strengthened by the trust gained thanks to previous experience. Obtaining Australia Telegram Number Data profits thanks to new customers with whom you have never worked is always an excellent growth factor for the company, but it is also possible to take advantage of the resources already acquired: focusing on old customers allows you to invest less and get results in more time short, thanks to the trust already gained. New Call-to-action According to a study by Matrix and Partners and Pacific Crest Securities , the customer acquisition cost per $1 of new annual contract.
value is $1.18. This means that the company takes more than a year to recoup the expense of acquiring new customers. The acquisition cost for upselling is approximately 24% of the cost of winning a new customer. It is a very significant figure, which should make B2B companies reflect on the opportunity of directing resources for commercial development towards the pool of customers already loyal to the company, activating an active customer care system capable of generating valuable experiences for the interlocutors. The importance of speed A determining factor in the relationship with the customer in B2B is the speed with which it is possible to respond to their needs. If you neglect a buyer who has contacted the company with an urgent matter, it is likely that the latter will have a poor opinion of it and share it on social media , contributing to damaging the company's reputation. For this reason, the company should activate customer care services capable of answering the questions.
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